As an Account Supervisor at our agency, we count on Katy to work directly with clients in developing and completing projects that catapult their success. That might seem like a daunting task for some, but not for Katy.
You know how when a meeting’s almost over, there’s always one person who asks just one last question? That’s Katy. She’s dogged and fearless in her inquisitiveness. In her words, she does NOT like not knowing all the answers.
Now for the part when we tell you something surprisingly rebellious about someone: Katy knows all the words to “Rapper’s Delight.” Really! She does. (Ask her to regale you.)
Less rebellious but equally intriguing: Katy is persnickety about eating eggs, and she takes any egg protocol breach seriously. “I have a system for eating them. I get REALLY upset if the yolks get broken before I eat the whites, or if other food on the plate mixes with the egg and I can’t completely sop it up with toast in the right order.”
Need we say more?
Graphic Designer & Digital Production Manager
She likes to tinker with her old Jeep Wrangler. She rises at 5:20 a.m. in order to row on her crew team (even when it’s raining and/or dark outside). She’s a baker and cookie/cake decorator (with ample homemade cookie dough at the ready in her freezer).
No, she’s not a make-believe superhero. She’s Wendy, our graphic designer and production manager, and we’re keeping her.
With more than 20 years of experience in design, production, marketing, and creative thinking spanning all areas of the digital marketing space, Wendy knows and does it all. Her background in print and web development and design give her acuity about the importance of usability and overall user experience.
Wendy is “annoyingly proud” of her two children. She also has two Westies and a husband who always makes her laugh. Wendy clearly provides Rebel an unfair advantage, which we’re always happy to deploy.
If you had to choose only a few people for your staff, wouldn’t Clark Kent be among your top three picks? Karl is our very own Clark Kent (just glance at his photo and dare to disagree). As a Digital Strategist, he helps efficiently and effectively create and marshal a variety of Rebel’s digital media marketing projects.
Karl says he enjoys “being surrounded by innovative, intelligent, and creative individuals who are focused on producing results.” And he is an integral part of our process.
Karl also likes living dangerously. He affectionately refers to that time he lived (in a hammock) on a beach off the coast of Puerto Rico — during hurricane season — as among his most memorable adventures.
And he survived without a scratch, which lends fodder to the other side of the Clark Kent theory. He also loves to cook, and he can fix his jeans with duct tape.
Superman? We think so.
PR & Media Specialist
What do you get when you mix a jock and a nerd? Technically, you get a jerd or a nork. But if you’ve got anything to do with Rebel, you get a David Guildner.
As Rebel’s Lead Developer, David creates a variety of custom websites and applications for clients, and he brings unity and flow to development platforms. As he says, “Keeping client sites and applications up-to-date is a simultaneous touchdown, homerun and three-pointer.” (We know. That’s why we make him do it.) David also ensures all his (billions of) tasks are created and managed in an organized and timely manner.
You might ask where the jerd/nork component comes into play. David is a serious sportster who is no stranger to the games of baseball, basketball, football and hockey. And that’s as a player as well as a fan. Speaking of fandom, he’s a self-proclaimed diehard Red Sox devotee who keeps an “open mind” toward The Yankees. He’s also a SciFi enthusiast who consumes related material — from comic books to movies — like a veritable zombie vampire.
From creating web applications to tracking zombies, David’s jerd/nork game is strong.
Vice President, Business Development & Innovation
If Steve had a theme song, its lyrics would be, “Put me in, Coach, I’m ready to play.” (On a separate note, shouldn’t we all have a theme song?) As one of Rebel’s account directors, Steve is a key utility player.
Steve’s strategic thinking — he always wants to know “why” and “how”– gives clients a measurable lead over the competition. And his in-depth marketing history, impressive certifications, and creative vision allow him to effortlessly combine innovative strategies for winning results.
A lifetime baseball player (a pitcher in college and a relentless league player and coach ever since), Steve is steely and unflappable on the mound, whether he’s pitching a baseball — or a new client.
He’s also a slugger who hits his work out of the park. Needless to say, Steve is one of our MVPs.
Innovation and Creativity Manager
“Sometimes, a little lunchtime humility keeps us grounded in reality.” Let’s face it: who hasn’t dripped something on their shirt during a business luncheon? Eddie Hollenbeck’s gastronomical shrewdness is typical of his broader wisdom.
As Rebel’s Innovation and Creativity Manager, Eddie is, in his words, a “creative warrior.” He’s a designer, strategist and UX architect who doesn’t believe in typical resolutions; he believes in ideation, innovation, and real solutions. He also has experience working with Fortune 100 companies and global brands, and he’s served as creative lead in myriad marketing venues.
Eddie is also nothing but a hound dog, having won two consecutive Elvis impersonation contests in high school. We know. We want to go to that party, too.
A roller derby enthusiast whose skater handle is “Angry Monk,” Eddie embodies the spirit of a rebel. And he’s smart enough to travel with an extra shirt.
Social Media Strategist
As Rebel’s senior copywriter, Julie brings an understanding not only of where apostrophes should and should not be placed, but of the power of the written word. Julie has been writing — from dramatic and informational TV to magazines, newspapers, digital marketing — since the days when people used pens.
Her rebel streak is manifest in her sense of humor. She delights when she can make the crankiest person in the room (we’re not looking at you) smile, or whip off an email that can make you laugh literally out loud (she’s loath to using a certain acronym).
Some surprising things about Julie: she ran the New York City Marathon (once), has won a game show (really), and is an alarmingly good ventriloquist (yikes).
Vice President of Technical Strategy
When it comes to digital storytelling, there is nobody that does it better than Bryan. For the past 20 years, he has been honing his trend-forecasting skills, combining them with his wizard-like talent for technology and in-depth grasp on anything related to digital marketing. As Rebel Interactive Group’s Vice President of Technical Strategy, he is a technical force to be reckoned with.
As far as technology is concerned, if it involves high-tech words or an acronym (SAP integration, anyone?), chances are Bryan has experience with it. From international automotive companies to national finance brands, there are few industries Bryan hasn’t conquered.
Bryan effortlessly takes a company’s vision and transforms it into their reality—a reality so much better than the client even imagined. His renowned action plans are completely customizable, leaving nothing up for debate. A technical titan, Bryan is like Rebel’s own in-house Silicon Valley.
Media Planner and Marketing Strategist
Director of Human Resources and Corporate Counsel
We Rebels are spirited and intrepid by nature, but we rely on one person in particular to ensure we go about our daily work without too many bumps and bruises (and specific legal questions that we need to answer). Jen is our self-proclaimed “adventurer with grounding.” And as our Director of Human Resources and Corporate Counsel, she’s our own personal force to be reckoned with.
Jen is a skilled and experienced lawyer who has worked with clients in a variety of industries, and she’s supremely able to apply her judicial juju to the realm of marketing.
An eager river-rafter and deliberate cliff-jumper (yes, you read that correctly), Jen also enjoys “getting lost on purpose,” preferring to explore her world exuberantly — but thoughtfully. She enjoys decorating as her creative outlet, loves music, and admits to having been a marching band nerd in high school (wearing a full-on wool kilt while playing clarinet).
And, because we think it’s pretty cool, we’d like to note that Jen once single handedly fended off a mugger one summer evening in 1991. Jen’s our kind of nerd, kilt notwithstanding.
SEO & SEM Specialist
Our SEO/SEM specialist, Marsha, boldly makes the following statement: “I don’t fit into ‘normal’ and I’m ok with that.” And that’s why we — a collection of “not normals” — love her. Because Marsha fits into Rebel.
A math and number geek who always looks at and analyzes data in search of “holes,” as she puts it, Marsha enjoys shredding information to find opportunities. It’s her breaking-apart (or smashing-apart?) process that allows her to see things that aren’t typically seen.
Marsha also has a generous heart (she has a teaching degree in special education), a love of cars, and a particular ability to handle, metaphorically speaking, multiple spinning plates while under pressure.
And, because we take great pleasure in sharing Rebel’s secrets, we feel obliged to reveal that Marsha has an inordinate fear of worms, from those of the live, slimy variety to the candied, gummy ones. But don’t tell anyone.
“Soisson: from a variant of medieval French — soçon, sosson; ‘companion,’ ‘partner,’ ‘workmate.’”
We don’t know why the dictionary doesn’t include the words, “Unstoppable force,” because that’s how we define Pam. She has in integral role in just about every major (and minor) move we make at Rebel Interactive Group, and she does so insightfully and with precision.
As our Vice President of Marketing Strategy, Pam surgically crunches monumental amounts of data. Then, with enthusiasm and keen insight, she always generates jaw-dropping ideas and marketing strategies. And she does all this with super-human speed and unflinching generosity.
Pam makes it all look so easy, and she makes our jobs a little easier as well.
Whenever we have a question, big or small, major or minor (smart or… There’s no such thing as “not-so-smart” question), Pam’s the first person we ask. We only hope she doesn’t answer in French.
Account Director & Marketing Strategy
Account Supervisor & Marketing Strategist
Every digital agency needs an Account Supervisor/Strategist who’s always thinking about new business, technology, and product ideas. But Emily Amanti raises the game to another level by “helping clients solve business problems through creative avenues, tracking and measuring performance, and proactively providing recommendations.” And that’s before she’s even had a cup of coffee.
Emily’s had years of experience working in B2B, B2C, E-commerce and lead generation. Her specialties include performance-driven marketing and omnichannel campaign planning.
What don’t you know about Emily? We, of course, are delighted to share a few interesting tidbits:
- She grew up in Maine, digging clams, canoeing, sailing, camping, and hiking.
- She lived on the beach in San Diego for 10 years and loves dancing, concerts, and outdoor festivals.
- Her two little boys and grownup husband keep her on her toes.
- She hates when hangers get caught and tangled together.
Emily is clearly a force to be reckoned (and danced) with. We just keep her away from any menacing, tangled hangers.
Director, Media Strategy
It’s a strategic move to have a handy person on your team, whether that person’s a hardcore DIY enthusiast or a number-cruncher extraordinaire. And we Rebels have Kevin, who’s as precise with a nail gun as he is with a spreadsheet.
As our Director of Media Strategy, Kevin brings a wealth of knowledge and experience in search and analysis. He’s also skilled in web design, development, and social media. And Kevin “loves numbers, and creating huge Excel formulas.” He really does.
Fun fact: Kevin sequentially watched all 201 episodes of The Office nine times without skipping any. Another fun fact: Kevin likes to build things. He recently remodeled his kitchen, and he built his son’s swing set from scratch. He says, “I feel like anything I can watch someone do, I can teach myself to do.”
Handy? Yes. We couldn’t agree more.
Manager Marketing Strategy and Research
She’s fearless. (Skydiving, anyone?). She’s spontaneous. (Trip to Spain, anyone?) And her favorite holiday is Halloween. (Costume party, anyone?)
She’s also Katie Lenihan, an Account Executive at Rebel Interactive Group. With experience at Ogilvy and Epsilon, Katie knows how to effectively manage and direct teams and clients (big and small), as well as oversee, organize and drive myriad marketing projects from inception through execution.
A self-proclaimed optimist, Katie excels in a “work hard and play hard” environment (she fits in well at Rebel). Speaking of “fearless,” her favorite food is a hot dog. (Dinner, anyone?)
Technical Project Manager
Technical Project Manager Steven B. needs people to understand something about working for Rebel — and about being able to work remotely: “My two dogs are my administrative assistants. It’s interesting that I haven’t been receiving any of my messages.” So, just in case you were wondering…
He also wants people to know something else about being a Rebel: at his (crazy) young age, he feels as if he’s found his dream career. And we are happy to have him for the rest of his life. Why? Because Steven is relentless. He’s driven, curious, motivated and thrives on knowing all the details. In short, he’s a workhorse.
Steven’s our go-to guy on the account team. From prepping copy decks and creative briefs to creating social posts and managing social accounts, Steven gets it done before most people have their first morning cup of coffee.
Speaking of coffee, he treats it a lot like oxygen (full time infusions). Also, he’s a genuinely nice person (unless he forgets to eat some breakfast with that coffee, but that’s whole other topic.)
PR & Content Management Specialist
Marketing Strategy Manager
Perfectly proficient in situational analysis, communications and marketing implementation, and able to identify solutions related to multiple verticals, Mark Anderson is actually not a droid. He’s our 100 percent human Marketing Strategy Manager, with loads of experience in digital and traditional marketing.
But wait. There’s more. Because we’re all about telling our secrets, we’re compelled to share that not only is Mark a Game of Thrones enthusiast and Dungeons and Dragons fan (and player), in high school he was an extra in a straight-to-video Disney movie that was filmed on the Tower of Terror ride in Disney World.
Want to know what movie? Email Mark. He’ll spill the beans. He’s only human, after all.
His background speaks to diverse business skills in fast-paced work environments. And Account Executive Zack Hummel definitely has chops, from fluency in social media to prowess in public relations. In fact he helps stack the Rebel deck in terms of innovation and creative thinking.
When he worked at ESPN as a statistical analyst, Zack helped power and supply real-time box scores and play-by-play analysis, ensuring accuracy of statistical game coverage to myriad digital media, internet, and television platforms.
Beyond the games and behind the scenes, Zack pays fervent attention to the subliminal “tells” of human interaction. He is a student of the images, sounds, and emotional connections that create responses in people. That’s right: this marketer studies what people don’t even know they want to see, hear, and buy.
He’s definitely an asset to our marketing arsenal. We just wish he’d stop studying us all the time…