Senior Marketing Strategy Manager
Erika says she cannot take “no” for an answer. As Rebel’s Senior Marketing Strategy Manager, this “inability” is a great asset for us.
Determined, disciplined, and dogged, she finds solutions “no matter what it takes.”(That’s a verbatim quote.) Erika also confesses to secretly critiquing every ad she sees wherever she sees it, and considering how to improve it.
Her guilty pleasure, we’re happy to reveal, is watching “Survivor.” Not only has she never missed an episode of its 15-year/31-season run, she’s actually considered competing on the show as a contestant. What stopped her? It was neither the grueling competition nor the punishing physical conditions, but rather the possibility of maybe having to eat a bowl of live worms for a meal.
With two young girls at home and spare time at a minimum, Erika enjoys spending some of it creating and baking homemade cakes in various themes, from tacos to Tiffany boxes. Guess what themed cake she probably won’t bake?
Account Executive Neil Frutuoso has many attributes, from his experience in building and maintaining client relationships to his highly analytical and logical approach to problem-solving, as well as his outstanding marketing and strategy skills.
That is, of course, when he’s not tripping the light fantastic. A self-described “adrenaline junkie,” Neil loves to travel wherever and whenever he can and, he says he actually enjoys flying. Inside a plane, that is. His exuberance for the troposphere doesn’t extend to skydiving, at which he vigorously draws a line.
Neil also enjoys hiking with his wife (and his dog), as well as jet skiing (no dog) and fishing (TBD). He also considers himself a fast learner, having ridden a bike without training wheels at the age of three. Speaking of childhood, Neil eschews the typical morning coffee and instead opts for a cup of hot chocolate. Here’s to adrenaline in whatever form it takes!
There are movie stars and there are rock stars, and Rebel’s Account Supervisor, Tricia Gardiner, falls into both categories. Tricia, whose childhood was filled with school plays and acting and singing lessons, came perilously close to choosing a career in the spotlight. But we’re glad instead she’s our very own rockstar marketer.
What’s great about Tricia? Have you got an hour? For starters, she’s not afraid to roll up her sleeves and tackle any — and all — aspects of a marketing campaign. Tricia brings to Rebel an operations and marketing background, having previously worked in the fashion industry at an e-commerce company. She can deftly manage anything from email marketing, PPC campaigns, and social media strategy execution to website design and development.
But wait. There’s more! In addition to her solid professional experience and exceptional customer service, Tricia is a down to earth person who enjoys volunteering in her community, as well as long hikes in the woods. Mostly, we can’t wait for her to regale us with a few show tunes. Ladies and gentlemen: Tricia’s ready for her closeup.
Social Media Strategist
VP, Account Director
Marketing Strategy Manager
Perfectly proficient in situational analysis, communications and marketing implementation, and able to identify solutions related to multiple verticals, Mark Anderson is actually not a droid. He’s our 100 percent human Marketing Strategy Manager, with loads of experience in digital and traditional marketing.
But wait. There’s more. Because we’re all about telling our secrets, we’re compelled to share that not only is Mark a Game of Thrones enthusiast and Dungeons and Dragons fan (and player), in high school he was an extra in a straight-to-video Disney movie that was filmed on the Tower of Terror ride in Disney World.
Want to know what movie? Email Mark. He’ll spill the beans. He’s only human, after all.
Innovation and Creativity Manager
“Sometimes, a little lunchtime humility keeps us grounded in reality.” Let’s face it: who hasn’t dripped something on their shirt during a business luncheon? Eddie Hollenbeck’s gastronomical shrewdness is typical of his broader wisdom.
As Rebel’s Innovation and Creativity Manager, Eddie is, in his words, a “creative warrior.” He’s a designer, strategist and UX architect who doesn’t believe in typical resolutions; he believes in ideation, innovation, and real solutions. He also has experience working with Fortune 100 companies and global brands, and he’s served as creative lead in myriad marketing venues.
Eddie is also nothing but a hound dog, having won two consecutive Elvis impersonation contests in high school. We know. We want to go to that party, too.
A roller derby enthusiast whose skater handle is “Angry Monk,” Eddie embodies the spirit of a rebel. And he’s smart enough to travel with an extra shirt.
Technical Project Manager
Technical Project Manager Steven B. needs people to understand something about working for Rebel — and about being able to work remotely: “My two dogs are my administrative assistants. It’s interesting that I haven’t been receiving any of my messages.” So, just in case you were wondering…
He also wants people to know something else about being a Rebel: at his (crazy) young age, he feels as if he’s found his dream career. And we are happy to have him for the rest of his life. Why? Because Steven is relentless. He’s driven, curious, motivated and thrives on knowing all the details. In short, he’s a workhorse.
Steven’s our go-to guy on the account team. From prepping copy decks and creative briefs to creating social posts and managing social accounts, Steven gets it done before most people have their first morning cup of coffee.
Speaking of coffee, he treats it a lot like oxygen (full time infusions). Also, he’s a genuinely nice person (unless he forgets to eat some breakfast with that coffee, but that’s whole other topic.)
Social Media & Marketing Strategy Manager
While her official title at Rebel is Social Media and Marketing Strategy Manager, Danielle Consiglio Reiss can hardly be confined to one area of expertise. An experienced marketing whiz who’s worked for Madison Square Garden Company and MGM Resorts International among other enterprises, Danielle thrives in fast-paced, collaborative environments.
And she is driven to succeed. Whether it’s digital marketing or volleyball and basketball (yup, she’s an athlete, too), Danielle understands the importance of teamwork and she recognizes that part of her success in marketing is her desire to keep learning new things.
Danielle and her husband, both enthusiastic UCONN fans, have two cats — Archie and Geno — that are eponymously named for the university’s coaching legends. And when she’s not on the field or court (or herding cats), Danielle enjoys cooking without recipes (having grown up with an “off-the-boat” Italian grandmother who taught her to cook using “little bits of this and that”).
We’re happy she’s on our team and we definitely look forward to not playing against her in volleyball.
Creative Designer & Developer
What’s in a name? If your name is “Swav,” then a lot. Because Swav Cembrynski is as cool as his name implies, and he’s smart and accomplished as well.
And here are a few things you’d never guess upon meeting him: Swav moved to the United States from Poland when he was 14 and learned English from watching the Cartoon Network (he cops to taking a few English lessons as well). He also produces his own music and has written copious easy listening and dance/trance tracks. Can Swav be any more suave? We don’t think so.
As a creative designer and web developer, Swav’s a highly creative and multi-talented individual with extensive experience in digital, print, and web design as well as front-end development.
Swav rebels on a daily basis, which might sound a little alarming, but it’s a creative “win” for us. He says he often does stuff that he’s not necessarily asked to do, just to see what happens. We’re not talking about running with scissors or anything but we are referring to his relentless curiosity, regardless of the outcome. It all leads to all his creative output, which makes him that much more, well, Swav.
His background speaks to diverse business skills in fast-paced work environments. And Account Executive Zack Hummel definitely has chops, from fluency in social media to prowess in public relations. In fact he helps stack the Rebel deck in terms of innovation and creative thinking.
When he worked at ESPN as a statistical analyst, Zack helped power and supply real-time box scores and play-by-play analysis, ensuring accuracy of statistical game coverage to myriad digital media, internet, and television platforms.
Beyond the games and behind the scenes, Zack pays fervent attention to the subliminal “tells” of human interaction. He is a student of the images, sounds, and emotional connections that create responses in people. That’s right: this marketer studies what people don’t even know they want to see, hear, and buy.
He’s definitely an asset to our marketing arsenal. We just wish he’d stop studying us all the time…
Having lived in Austin, Tex., Matt Kundo is a proud wearer of cowboy boots. He’s also unabashed about wearing Speedo swimsuits at appropriate water venues (he swam competitively in high school and college, so calm down).
And this cowboy’s got swagger. As a Marketing Strategist, his role at Rebel ranges from the 10,000-foot view above, down to those 10,000 rows of spreadsheets. A self-proclaimed subversive, as well as a creative problem-solver, he’s also skilled in SEO/SEM, PPC strategy and social media advertising. He excels at bringing a human-centric approach to marketing because he believes that although the landscape is increasingly digital and virtual, in the end, it’s all about making real connections with people.
A few other facts about Matt — if the sartorial introduction wasn’t revealing enough — include his attempt to learn Japanese (“I never made it past the pronouns…”); his interest in fine art and his fondness for the movie, “2001: A Space Odyssey.”
Graphic Designer & Digital Production Manager
She likes to tinker with her old Jeep Wrangler. She rows on the Women’s Masters Racing Team. She’s a baker and cookie/cake decorator (with ample homemade cookie dough at the ready in her freezer).
No, she’s not a make-believe superhero. She’s Wendy, our graphic designer and production manager, and we’re keeping her.
With more than 20 years of experience in design, production, marketing, and creative thinking spanning all areas of the digital marketing space, Wendy knows and does it all. Her background in print and web development and design give her acuity about the importance of usability and overall user experience.
Wendy is “annoyingly proud” of her two children. She also has two Westies and a husband who always makes her laugh. Wendy clearly provides Rebel an unfair advantage, which we’re always happy to deploy.
As an Account Supervisor at our agency, we count on Katy to work directly with clients in developing and completing projects that catapult their success. That might seem like a daunting task for some, but not for Katy.
You know how when a meeting’s almost over, there’s always one person who asks just one last question? That’s Katy. She’s dogged and fearless in her inquisitiveness. In her words, she does NOT like not knowing all the answers.
Now for the part when we tell you something surprisingly rebellious about someone: Katy knows all the words to “Rapper’s Delight.” Really! She does. (Ask her to regale you.)
Less rebellious but equally intriguing: Katy is persnickety about eating eggs, and she takes any egg protocol breach seriously. “I have a system for eating them. I get REALLY upset if the yolks get broken before I eat the whites, or if other food on the plate mixes with the egg and I can’t completely sop it up with toast in the right order.”
Need we say more?
Director of Implementation Services
As Rebel’s Director of Implementation Services, Jason does, well, a lot of implementing. His experience is vast and varied, and he’s worked for large corporations and small businesses worldwide. But he says it was Rebel’s culture that lured him from those corporate agency environments.
Jason revels in Rebel’s approach to clients, which he feels begins with their needs and then works backwards from there. He also really enjoys working in a building that black bears visit on a regular basis. Who wouldn’t, right?
When questioned as to the nature of his own rebellious streak, Jason replied: “Is that what that is? They told me it was a birthmark.” Touché, Jason. See? A rebel through and through.
“Soisson: from a variant of medieval French — soçon, sosson; ‘companion,’ ‘partner,’ ‘workmate.’”
We don’t know why the dictionary doesn’t include the words, “Unstoppable force,” because that’s how we define Pam. She has in integral role in just about every major (and minor) move we make at Rebel Interactive Group, and she does so insightfully and with precision.
As our Vice President of Marketing Strategy, Pam surgically crunches monumental amounts of data. Then, with enthusiasm and keen insight, she always generates jaw-dropping ideas and marketing strategies. And she does all this with super-human speed and unflinching generosity.
Pam makes it all look so easy, and she makes our jobs a little easier as well.
Whenever we have a question, big or small, major or minor (smart or… There’s no such thing as “not-so-smart” question), Pam’s the first person we ask. We only hope she doesn’t answer in French.
PR & Media Specialist
She’s fearless. (Skydiving, anyone?). She’s spontaneous. (Trip to Spain, anyone?) And her favorite holiday is Halloween. (Costume party, anyone?)
She’s also Katie Lenihan, an Account Executive at Rebel Interactive Group. With experience at Ogilvy and Epsilon, Katie knows how to effectively manage and direct teams and clients (big and small), as well as oversee, organize and drive myriad marketing projects from inception through execution.
A self-proclaimed optimist, Katie excels in a “work hard and play hard” environment (she fits in well at Rebel). Speaking of “fearless,” her favorite food is a hot dog. (Dinner, anyone?)
As Rebel’s senior copywriter, Julie brings an understanding not only of where apostrophes should and should not be placed, but of the power of the written word. Julie has been writing — from dramatic and informational TV to magazines, newspapers, digital marketing — since the days when people used pens.
Her rebel streak is manifest in her sense of humor. She delights when she can make the crankiest person in the room (we’re not looking at you) smile, or whip off an email that can make you laugh literally out loud (she’s loath to using a certain acronym).
Some surprising things about Julie: she ran the New York City Marathon (once), has won a game show (really), and is an alarmingly good ventriloquist (yikes).
Director of Human Resources and Corporate Counsel
We Rebels are spirited and intrepid by nature, but we rely on one person in particular to ensure we go about our daily work without too many bumps and bruises (and specific legal questions that we need to answer). Jen is our self-proclaimed “adventurer with grounding.” And as our Director of Human Resources and Corporate Counsel, she’s our own personal force to be reckoned with.
Jen is a skilled and experienced lawyer who has worked with clients in a variety of industries, and she’s supremely able to apply her judicial juju to the realm of marketing.
An eager river-rafter and deliberate cliff-jumper (yes, you read that correctly), Jen also enjoys “getting lost on purpose,” preferring to explore her world exuberantly — but thoughtfully. She enjoys decorating as her creative outlet, loves music, and admits to having been a marching band nerd in high school (wearing a full-on wool kilt while playing clarinet).
And, because we think it’s pretty cool, we’d like to note that Jen once single handedly fended off a mugger one summer evening in 1991. Jen’s our kind of nerd, kilt notwithstanding.
Director, Media Strategy
It’s a strategic move to have a handy person on your team, whether that person’s a hardcore DIY enthusiast or a number-cruncher extraordinaire. And we Rebels have Kevin, who’s as precise with a nail gun as he is with a spreadsheet.
As our Director of Media Strategy, Kevin brings a wealth of knowledge and experience in search and analysis. He’s also skilled in web design, development, and social media. And Kevin “loves numbers, and creating huge Excel formulas.” He really does.
Fun fact: Kevin sequentially watched all 201 episodes of The Office nine times without skipping any. Another fun fact: Kevin likes to build things. He recently remodeled his kitchen, and he built his son’s swing set from scratch. He says, “I feel like anything I can watch someone do, I can teach myself to do.”
Handy? Yes. We couldn’t agree more.
CEO and Owner
Although not technically alliterative, the words “Bryn Tindall” have a ring to them. And that’s not surprising, considering Bryn Tindall has a strong knack for recognizing things that have a ring to them. The founder and CEO of Rebel Interactive Group, Bryn’s a rule-breaker who literally put the Rebel in his professional rebellion.
With an imposing list of startups on his resume and an impressive history of clients (Mercedes-Benz and Citigroup, to name a few), Bryn embodies entrepreneurial spirit and is the very definition of a maverick.
Bryn got started in digital marketing at Modem Media — referred to by some as the “Grandfather of the Digital World.” He then created the award-winning website, homes.com for Homes and Land Publishing.
In 1998 Bryn founded Horizon Marketing Group and spent 15 years growing the business while simultaneously creating almost a dozen additional entities, paving the way for some of marketing’s biggest names.
Most people need just a few things to survive; oxygen, water and food among them. But Bryn is also fueled by the need to re-examine the proverbial wheel. He has a spidey-sense understanding of and reaction to changes in the industry, and he won’t settle for status quo.
Bryn never stops wanting to learn but he will always be able to teach all us Rebels a thing or two about marketing.
Media Planner & Marketing Strategist
Her first language wasn’t English — it was Italian — but regardless of dialect, Media Planner and Marketing Strategist Stefania Ciarlegio has always spoken her mind. (A lot.) Prodigiously gifted in the art of speaking, she says that as a child she would barely stop to breathe between nonstop sentences and/or renditions of “Bananas in Pajamas.”
Stefania — who’s worked with brands large and small — is all about using her skills in media and communications to creatively stanch stagnant approaches, and to explore and build new options for bigger results.
When she’s not speaking, she reads, writes, and enjoys pasta. (A lot.)