Rebelation Digital Marketing Blog

To VR, or not to VR. Is that the Question?

To VR, or not to VR. Is that the Question?

If you’ve picked up a newspaper, er, a mobile device recently, you’ve probably read about virtual reality (VR) technology. If you haven’t, here’s the cheat sheet: VR refers to technologies that use virtual reality headsets to generate realistic images, sounds, and other sensations to either replicate real environments or to create imaginary settings. It also simulates a user’s physical presence in environments. But do your customers want (or need) it? Continue reading

Inline Styling Remains King of Coding

Inline Styling Remains King of Coding

To help understand why inline styling and all its “royal” characteristics reign, it helps to start by discussing Cascading Style Sheets (CSS). Basically, CSS helps distinguish a document’s content against its ultimate presentation on the page. But there’s always more to any story, and inline styling has its own tale.   Inline Styling: Among Three Paths to CSS Greatness Whether you’re a creative, full-time web or mobile app developer, or Continue reading

The Top 2017 Search Trend Predictions

The Top 2017 Search Trend Predictions

It’s that predictively predictive time of year, and we’re making our own search trend calls for 2017 with predictable boldness. In our 2016 prediction blog post, we anticipated growth of location-based search, video content, mobile optimization, and aggregated content. It turns out, we were right. (Don’t worry: we’re patting our own backs.) What’s the scoop for 2017, and how can you prepare your site for success in the New Year Continue reading

Peering into the Future: Social Media Predictions for 2017

Peering into the Future: Social Media Predictions for 2017

Regardless of the industry, social media is among the most powerful marketing tools in business. Rebel Interactive Group predicted some social media marketing trends for 2016, many of which we saw come to fruition to some extent. Now that 2017 is on the horizon, it’s a good time for us to make some gutsy predictions for another year. Live Streams Become More Important We saw the emergence of live streams Continue reading

Seek — and Approach — Your Brand’s Best Influencers

Seek — and Approach — Your Brand’s Best Influencers

Celebrity and brand partnerships are a venerable tradition, from Babe Ruth hawking cigarettes and Michael Jordan lifting Air Nike, to Jennifer Aniston selling skin cream. Partnering with celebrity can boost marketing, but it also comes with risk: choosing the wrong influencers can drive customers away. There are other options to consider as well. Using influencers — socially savvy individuals — in your niche to create and distribute relevant content and Continue reading

Fear not the “Page Not Found” error. Use it to your advantage.

Fear not the “Page Not Found” error. Use it to your advantage.

Let’s be blunt: you want as many visitors as possible to visit — and stay — on your site. But what happens if they stumble across a “page not found” or a “404” error? It’s a familiar and unsightly roadblock that makes a visitor’s eyes roll; then it sends them on a detour to a competitor’s site. But the super-secret truth (that we’ll share with you) is that you can Continue reading

Web Analytics Offer Data Anglers Information Beyond Spreadsheets

Web Analytics Offer Data Anglers Information Beyond Spreadsheets

Whether or not you like it, today’s business owners, sales managers, independent bloggers, and just about any other type of professional competing in the modern market, needs to maintain a highly functioning website that reflects and supports its brand. It’s crucial you understand how your website performs in terms of providing positive interactive experiences for your visitors. Web analytic tools help you gain meaningful and actionable insights into customers’ and Continue reading

Google to Require SSL Certificate For Websites With Logins And/Or Payment Portals

Google to Require SSL Certificate For Websites With Logins And/Or Payment Portals

As a merchant, you don’t have to be an online retail giant (think Amazon) to understand the advantages — and risks — of e-commerce. Whether you routinely sell to millions or occasionally sell to hundreds, as of the new year, Google will require sites with logins and/or payment portals to have SSL certificates — AKA https secured URLs.   Who Should Get an SSL Certificate? While it’s always best to Continue reading

Are you ready for your closeup? Facebook Live is ready for you.

Are you ready for your closeup? Facebook Live is ready for you.

Facebook has raised the ante again, and this time you can definitely ride its wave of success. The venerable social media behemoth now offers a new platform — Facebook Live — for your company to host webinars. It’s a strategic way to provide customers valuable information while getting to know them better. Facebook Live allows users to provide you with feedback in real time by “liking” your live stream and Continue reading

Tips From the Crabby Copywriter: Volume One

Tips From the Crabby Copywriter: Volume One

My name is Julie. It’s neither Judy nor Judie, and it’s definitely not July or Jukie (although the “K” is perilously close to the “L” on a qwerty keyboard). If you (or your company) send me an email with my name spelled incorrectly, it will be your first — and last — mistake. (Read: junk/delete.) Does that seem remedial? You’re absolutely correct. It is. But taking time to review some Continue reading

Google AMP: What It Is And Why It Matters

Google AMP: What It Is And Why It Matters

If Google AMP (Accelerated Mobile Pages) takes off, it will be a revolutionary way for brands to improve search result speeds on their sites. That can mean a lower bounce rate, which translates to higher conversions. But will Google AMP take off? And what is it, anyway? Once again, Rebel has the answers you’ve been looking for.   What is Google AMP? Google AMP is an open-source project that helps website Continue reading

Five (Smart and Easy) Ways to Grow Your Email Subscribership

Five (Smart and Easy) Ways to Grow Your Email Subscribership

There’s no denying that social media holds considerable sway where your company’s promotional efforts are concerned, but it’s also become increasingly important to focus on email marketing. Always thinking, we Rebels thought of some interesting approaches for growing your business through email subscribership. Here are five easy tips for maximizing your list for long-term success. Incentivize Your Users Among the most strategic tools you have in attracting users to sign Continue reading

Creating a New Logo? Five Ways to Make One That Sticks

Creating a New Logo? Five Ways to Make One That Sticks

Whether you’re looking to rebrand your current business or are in the process of creating a new company, one step you’ll need to take is creating a logo. Coming up with one that properly represents your brand while remaining original enough to stand the rest of time is by no means easy. Following these steps as you work to come up with a logo for your company can help you Continue reading

Snapchat Geofilters: Not Just For The Big Brands Anymore

Snapchat Geofilters: Not Just For The Big Brands Anymore

It’s no secret that big brands create and use custom Snapchat geofilters for marketing and advertising. However, Snapchat’s recent announcement that users could place filters on the app for as little as $5 each, makes it clear this function is no longer limited to large organizations with deep pockets. Instead, small businesses and even individuals can now rent their own customized Snapchat filters. How Do Custom Snapchat Geofilters and My Continue reading

Leverage Artificial Intelligence (AI) to Enhance Customer Experience

Leverage Artificial Intelligence (AI) to Enhance Customer Experience

These days, businesses of all sizes are looking for ways to improve their customer experience. Research shows that 86 percent of adults would switch brands due to having just one negative customer experience, whereas 70 percent would be willing to spend more money for a brand with a reputation for excellent customer service. It makes sense, then, that leveraging different forms of technology to improve overall customer experience is a Continue reading

Augmented Reality: The Influential Industry Behind Pokemon Go

Augmented Reality: The Influential Industry Behind Pokemon Go

Unless you’ve been living unplugged in a cave for the past month, you’ve probably heard of the latest smartphone gaming craze, Pokemon Go. In fact, if you’re anything like the 5% of Americans who have the game installed on a smartphone, you’re probably quite familiar with it and understand just how addicting the quest to “catch ’em all” can be. But a gaming phenomenon such as Pokemon Go also has Continue reading

3 Ways to Create Immersive Digital Experiences

3 Ways to Create Immersive Digital Experiences

While virtual reality is a major player in the immersive experience industry, the videos are expensive to create and often out of reach for brands without six-figure budgets. However, the industry offers a unique opportunity to immerse people in a new experience, and it has a number of uses ranging from educational to advertising. But there are a range of other immersive experiences that are both impactful and attainable for Continue reading

Psssst…The Secret’s Out: Victoria’s Secret has officially #GoneDigital

Psssst…The Secret’s Out: Victoria’s Secret has officially #GoneDigital

Victoria’s Secret, one of the world’s famous — and slightly infamous — brands, has recently announced they’ve discontinued their catalog, which had been a part of the company’s marketing strategy since the late 1970s. Since the announcement there’s been a fair amount of discussion. Why’d they do it? Have they made the right choice? Our brand experts are here to set aside (some of) our bias — we are a Continue reading

What Are Chatbots Really? 6 Facts You Must Know About Tomorrow’s Technology Today

What Are Chatbots Really? 6 Facts You Must Know About Tomorrow’s Technology Today

Chatbots? They were so… 90s? But now they’re becoming a critical part of the future of technology. If the world’s top tech giants all have one thing in common, this is it. We Rebels have done our research and compiled the top six things you need to know about chatbots (you’re welcome).   They’ve Been Around Longer Than the Millennials Believe it or not, chatbots have been around for decades. Continue reading

Top Three Takeaways and Forthcoming Changes to Google Analytics and Google AdWords

Top Three Takeaways and Forthcoming Changes to Google Analytics and Google AdWords

Did you tune into the annual Google Performance Summit that took place May 24? Rebel did, so don’t worry: we’ve got you covered. Our SEO and PPC experts are excited to share key highlights and updates in the organic and paid search world (hey, we’re unapologetic nerds). And we strongly suggest you take advantage of these new features early, as each will be critical to your success in dominating the Continue reading

Is Your Organic Search Traffic Down?

Is Your Organic Search Traffic Down?

It’s no secret that the landscape of organic search has changed over the past five years. As a result, many website owners and SEO professionals alike have found themselves trying to pin down those changes and work effectively around them. If your organic search traffic is down, there are a few reasons as to why this may be the case. And fortunately, there are always some steps you can take Continue reading

How to Use Customer Reviews and Ratings for SEO

How to Use Customer Reviews and Ratings for SEO

You already know that positive reviews are good for your business and SEO. However, did you know that you can also leverage your excellent reviews to improve your rankings in the search engines? It’s actually easier than you might think, and there are a number of viable strategies available to you. Dedicated Review Pages vs. Embedded Reviews If you haven’t done so already, be sure to create a dedicated review Continue reading

The Death of Organic Social

The Death of Organic Social

There’s been a lot of buzz over the last couple years about this idea that organic social is slowly dying, especially as social media platforms begin moving towards more algorithmic feeds. As a result, many marketers have gone into full-fledged panic mode, trying to figure out how they’re going to effectively utilize social media to convert followers into sales. In reality, however, looking at these changes as the “death” of Continue reading

Google’s Head of Search Steps Down

Google’s Head of Search Steps Down

Back in February, Google’s head of search Amit Singhal announced that he would be retiring and that the company’s chief of artificial intelligence would be replacing him. As a result, it’s anticipated that a number of artificial intelligence technologies will soon become prominent within the world of search engines. In fact, we’ve already begun to see a number of AI technologies manifest themselves. Machine Learning Essentially, machine learning refers to Continue reading

Google Display Ads Move to HTML5

Google Display Ads Move to HTML5

Earlier in 2016, Google announced they would be gradually phasing out Adobe Flash ads through Adwords and DoubleClick. Specifically, starting June 30 of 2016, users will no longer be able to upload Flash ads through these platforms. Instead, new ads will need to be created using HTML5 and existing Flash ads will no longer autoplay. Why the Switch? Google has cited numerous reasons for the switch over to HTML5 from Continue reading